Kendall is a good dude, I know him and Aron are friends. For me being local here in Utah, I think it's awesome. I doubt they will ever expand to tons of retailers, just the ones they know have the same kind of customer service/values as Kifaru.
That and getting SFW out of the cookie jar.
I feel like i constantly hear that hunters here only beg for opportunity and want to be able to hunt every year, but then 99% of hunters I talk to say they would be 100% okay hunting elk every other year if it meant having bigger healthier herds in...
I picked up more JetBlue and Tesla when they both dropped way down, hoping when everything gets back to normal I have enough to fund an extra out of state tag and some gear!