Because we don't want to break down, getting to where we are going. I can and have driven in some places meant for quads and side by sides. The smaller size of first gen Tacomas is popular. I usually go alone or one other person, so the tacoma is the right size and I can get to where I want most of the time.The Tacoma demand is quite a phenomenon and I have never been able to figure it out. EVERYBODY loves them and you can't find one for a fair price anywhere. Why not just buy a side by side instead?