I would check out the RTIC brand one....They usually run some good sales every few months too.
Another vote for AO. They take abuse, are way cheaper, and great customer service if you have an issue.If you're looking for a soft cooler, check out AO Coolers. Had one for 3 years and have not been kind to it, still looks almost new.
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I just got my Cabela's VISA bill and it offers $100 off on the YETI....still spendy but maybe they are finally getting the message.