I have been thinking about opening a sporting goods store/ general store for years and have seriously started to consider it recently and I wanted imput from some folks who have been in retail and maybe more specifically in the outdoor/firearm industry on what the pitfalls are and what type of margin percentage I could expect. Any other related comments or advice or thoughts are appreciated as well. I know brick and mortar stores may be dying but the idea of owning an old school sporting goods store really appeals to me but I don’t know how feasible it could be. Im sure I would need to diversify my products to get people in the store and keep them coming back (feed, pet supplies, ammo, tackle, sundries ect) but the focus would be sporting goods (guns, bows, hunting and fishing gear). I think getting local vendors and quality products along with hometown customer service would be good place to start to separate myself from the bug bx stores along with maybe a bigger than average online store / marketing presence….