If they are offering a venison sandwich it's not wild game as it's illegal to sell the meat from native wild game in the U.S. So if they have venison it's from a farm or not from the U.S. I have trouble believing they could source enough venison to make it worthwhile but I've been wrong before. Either way, I'm glad to see these commercials. Whether it helps hunting or not they are sticking their neck out there in support of hunting. Most companies won't do that and take the approach where they refuse to comment whether they are for or against it so they don't alienate customers. Maybe it's slightly different here as they have been really marketing their meats lately as opposed to companies that don't have anything to do with meat. Arby's can assume they don't have a large vegan/vegetarian customer base. Still, there is a huge disconnect in society about where meat/food comes from so I see these ads as a good thing since they clearly make the connection between hunting and food.