What's in a name? Just a word or a trademark? Give me a break!
Backcountry.com sues anyone who uses its namesake. Is it bullying or just business?
Backcountry.com a year ago filed for trademarks protecting the word “backcountry” for all sorts of outdoor gear as the online retailer launched its first-ever branded jackets, skis and apparel. Now the e-commerce behemoth is suing small business owners who have trademarked the word...
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